Youth Culture

I had recently watched a documentary called 'Fame Fashion and Photography: The Real Blow Up' it concentrated a lot on the behaviour of young up and coming fashion photographers and how they were seen as celebrities just as much as models and actors.

In the 1950s and 60s there wasn't really teams that produced a shoot, it was the photographer and the model and that was all. It didn't really matter about anyone else because it took much more understanding and technique to get the photos correct more so than now as it was all in film.
David Bailey was a one of the big names around at the time and being a young adult he was portrayed as a breath of fresh air to fashion photography. He was also seen as a bit of a misfit to the industry due to his behaviour towards his models, it was seen as unprofessional but in the end it got him great pictures as the models felt relaxed like they could have fun on a set.

The fashion in the 1960s was very much Mods V Rockers. It was all about if you had a motorbike and a scooter, if you work leather jackets or green parkers and most of all what music you were into. The difference between the two gangs appearances would be that Mods look like approachable people with their clean cut fashion and scooters. Rockers on the other hand seemed intimidating with all the black clothes and loud motorbikes. But when it came to fighting they were just as bad as each other.     

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These are just some of the other factors that portrayed the way youth culture was starting to look.

Gangs – because of different style teenagers came across as thugs. They had fights for no reason and the older generation thought it looked silly having scraps about minor situations.

Smoking advertisement – teenagers wanted to smoke to look cool like the Marlboro man or James dean. This image was a little different to ‘the American dream’ that was so well know. This gave teenagers a tougher image.

Films - In films it was always the teenagers getting into trouble and the older generation having to sort them out and get them straightened up.

Fashion - Teens were coming up with there own styles rather than dressing like their parents and this started with more youthful and playful look, but slowly started to define the type of person you were and who you might become.

Advertisement - Rather than all laughing and smiling posters of young people like the ‘American dream’ posters young people started looking more serious and unwelcoming.